Online Advertising and Consumer Behavior in Tunisia: Identification of New Mediating and Moderating Variables.
| Autor: | Hamdi, Rabeb1 rabebhamdi@yahoo.fr, Khemakhem, Romdhane2 romdhanekhemakhem@yahoo.fr |
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| Zdroj: | IUP Journal of Marketing Management. Nov2019, Vol. 18 Issue 4, p7-32. 26p. |
| Databáze: | Business Source Ultimate |
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