The Rationalizing Effects of Cognitive Load on Emotion-Based Trade-off Avoidance.
| Autor: | Drolet, Aimee1 adrolet@anderson.ucla.edu, Luce, Mary Frances2 luce@wharton.upenn.edu |
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| Zdroj: | Journal of Consumer Research. Jun2004, Vol. 31 Issue 1, p63-77. 15p. 1 Diagram, 12 Charts. |
| Databáze: | Business Source Ultimate |
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