Using neuroscience to understand the impact of premium digital out-of-home media.

Autor: Andrew, Heather1 (AUTHOR) handrew@neuro-insight.co.uk, Haines, Helen2 (AUTHOR), Seixas, Shaun3 (AUTHOR)
Zdroj: International Journal of Market Research. Nov2019, Vol. 61 Issue 6, p588-600. 13p. 4 Graphs.
Databáze: Business Source Ultimate
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