Content Order in Advertising and Thinking Styles: A Cross-Cultural Study of the United States and South Korea.

Autor: Jang, Jung Min1 (AUTHOR), Shin, Sohyoun2 (AUTHOR) sshin3@csuchico.edu
Zdroj: Journal of Advertising. Oct-Dec2019, Vol. 48 Issue 5, p457-472. 16p. 1 Color Photograph, 1 Diagram, 1 Chart, 4 Graphs.
Databáze: Business Source Ultimate
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