Marketing Strategy Process: analyzing the sequential relationships among its strategic activities.
| Autor: | Finoti, Lucas Lira1, Toaldo, Ana Maria Machado1, Schwarzbach, Loise Cristina2, Marchetti, Renato Zancan2 |
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| Zdroj: | Revista Brasileira de Gestão de Negócios. Oct-Dec2019, Vol. 21 Issue 5, p767-787. 21p. |
| Databáze: | Business Source Ultimate |
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