National stereotype effects on high versus low-contact service expectations: branding Indonesia.

Autor: Chattalas, Michael1 (AUTHOR) mchattal@monmouth.edu, Priyanti, Irawati T.2 (AUTHOR), Afiff, Adi Zakaria3 (AUTHOR)
Zdroj: Place Branding & Public Diplomacy. Dec2019, Vol. 15 Issue 4, p238-243. 6p.
Databáze: Business Source Ultimate