National stereotype effects on high versus low-contact service expectations: branding Indonesia.
Autor: | Chattalas, Michael1 (AUTHOR) mchattal@monmouth.edu, Priyanti, Irawati T.2 (AUTHOR), Afiff, Adi Zakaria3 (AUTHOR) |
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Zdroj: | Place Branding & Public Diplomacy. Dec2019, Vol. 15 Issue 4, p238-243. 6p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |