Moderating factors on the impact of B Corporation certification on purchasing intention, willingness to pay a price premium and consumer trust.
| Autor: | Ivanova, Albena I.1 ivanova@rmu.edu, Maher, Jill K.1 maher@rmu.edu, Marco, Gayle J.1 marco@rmu.edu, Reinbold, Melissa1 mirst192@mail.rmu.edu |
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| Zdroj: | Atlantic Marketing Journal. Summer2018, Vol. 7 Issue 2, p17-35. 19p. |
| Databáze: | Business Source Ultimate |
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