Consumer Responses to Complex Advertisements:The Moderating Role of Need for Cognition, Knowledge, and Gender.
| Autor: | Putrevu, Sanjay1, Tan, Joni, Lord, Kenneth R.2,3 |
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| Zdroj: | Journal of Current Issues & Research in Advertising (CTC Press). Spring2004, Vol. 26 Issue 1, p9-24. 16p. |
| Databáze: | Business Source Ultimate |
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