The Value of Commitments When Selling to Strategic Consumers: A Supply Chain Perspective.

Autor: Kabul, Mustafa O.1, Parlaktürk, Ali K.2
Zdroj: Management Science. Oct2019, Vol. 65 Issue 10, p4754-4770. 17p. 1 Diagram, 1 Chart, 2 Graphs.
Databáze: Business Source Ultimate