HOW ENVIRONMENTAL COLOUR CREATE MEMORABLE PLATFORM? AROUSAL IS A KEY.
| Autor: | Ai-Yun Hsieh1 xay@faculty.pccu.edu.tw, Shao-Kang Lo1, Chia-Hui Hsia1 |
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| Zdroj: | Marketing Management Association Annual Conference Proceedings. Spring2019, p71-72. 2p. |
| Databáze: | Business Source Ultimate |
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