CUSTOMER-BASED RETAILER BRAND EQUITY AND ITS DRIVERS AND SHOPPER OUTCOMES: A Comparison among Demographics and Retail-formats.
| Autor: | Rashmi1 rashmi.khatri@sbm.nmims.edu, Dangi, Hamendra2 hkdangi@yahoo.com |
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| Zdroj: | NICE Journal of Business. Jul-Dec2018, Vol. 13 Issue 2, p1-16. 16p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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