Customer Ethnocentrism, Animosity and Purchase Intentions of Chinese Products.
Autor: | Rai, Puneet1 puneet.raj@jaipuria.ac.in |
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Zdroj: | Journal of Contemporary Research in Management. Jan-Mar2019, Vol. 14 Issue 1, p31-38. 8p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |