Does the Need for Social Status among Price Conscious Consumers Induces Consumption of Counterfeit Luxury Brands?

Autor: Khan, Sameeullah1 khan.samee3@gmail.com, Fazili, Asif Iqbal2 asif.fazili@islamicuniversity.edu.in
Zdroj: Journal of Business & Management. Sep2019, Vol. 25 Issue 2, p43-70. 28p.
Databáze: Business Source Ultimate