Does the Need for Social Status among Price Conscious Consumers Induces Consumption of Counterfeit Luxury Brands?
Autor: | Khan, Sameeullah1 khan.samee3@gmail.com, Fazili, Asif Iqbal2 asif.fazili@islamicuniversity.edu.in |
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Zdroj: | Journal of Business & Management. Sep2019, Vol. 25 Issue 2, p43-70. 28p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |