The Charlotte Hornets: Resurrecting a Brand, Rescuing a Franchise.
| Autor: | Burson, Timothy E.1, Sparks, William L.1, Brooks, Bradley W.1 BrooksB@Queens.edu |
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| Zdroj: | Journal of Case Studies. 2018, Vol. 36 Issue 2, p163-172. 10p. |
| Databáze: | Business Source Ultimate |
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