Investigating the Relationship between Visual Merchandising and Impulse Buying of Apparel Products by Selected Retail Shoppers in Vadodara City of Gujarat.

Autor: Shukla, Parag Sunil1, Vyas, Parimal H.2, Pandya, Madhusudan N.3
Zdroj: Review of Professional Management. Jan-Jun2018, Vol. 16 Issue 1, p17-29. 13p.
Databáze: Business Source Ultimate