USING A CUSTOMER VALUE-ADD (CVA) APPROACH TO DRIVE IMPACTFUL MARKETING PRACTICES IN A PART-TIME MBA PROGRAM.

Autor:	Gilfoil, David M.1, McGorry, Susan Y.1, Karpinski, Kimberly May1
Zdroj:	Global Journal of Business Disciplines. 2017, Vol. 1 Issue 1, p122-138. 17p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu