USING A CUSTOMER VALUE-ADD (CVA) APPROACH TO DRIVE IMPACTFUL MARKETING PRACTICES IN A PART-TIME MBA PROGRAM.
Autor: | Gilfoil, David M.1, McGorry, Susan Y.1, Karpinski, Kimberly May1 |
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Zdroj: | Global Journal of Business Disciplines. 2017, Vol. 1 Issue 1, p122-138. 17p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |