Factors Affecting Brand Image: The Case of Pepsodent in Da Nang, Vietnam.

Autor: Trinh Le Tan1 letandtu@gmail.com, Dao Thi Dai Trang2 daitrangdtu@gmail.com
Zdroj: IUP Journal of Brand Management. Jun2019, Vol. 16 Issue 2, p7-25. 19p.
Databáze: Business Source Ultimate