To Whom Are You True? Audience Perceptions of Authenticity in Nascent Crowdfunding Ventures.

Autor: Radoynovska, Nevena1 (AUTHOR), King, Brayden G.2 (AUTHOR)
Zdroj: Organization Science. Jul/Aug2019, Vol. 30 Issue 4, p781-802. 22p. 4 Diagrams, 12 Charts.
Databáze: Business Source Ultimate