Qualitative Consumer & Marketing Research.
| Autor: | Pranjal, Piyush1 piyush.pranjal15fpm@iimranchi.ac.in, Sarkar, Soumya1 soumya.s@iimranchi.ac.in |
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| Zdroj: | e-Journal of Social & Behavioural Research in Business. Jun2019, Vol. 10 Issue 1, p78-81. 4p. |
| Databáze: | Business Source Ultimate |
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