CREATIVE PLACEMAKING: MARKETING COMMUNITIES AND SUCCESS METRICS.

Autor: Gaumer, Carol J.1 cgaumer@frostburg.edu, Shaffer, Kathie J.1 kshaffer@frostburg.edu, Knipple, Corey A.1 caknipple0@frostburg.edu
Zdroj: Journal of International Business Disciplines. May2019, Vol. 14 Issue 1, p22-37. 16p.
Databáze: Business Source Ultimate