Forward-Looking Behavior in Mobile Data Consumption and Targeted Promotion Design: A Dynamic Structural Model.

Autor: Xu, Lizhen1 (AUTHOR), Duan, Jason A.2 (AUTHOR), Hu, Yu Jeffrey1 (AUTHOR), Cheng, Yuan3 (AUTHOR), Zhu, Yan3 (AUTHOR)
Zdroj: Information Systems Research. Jun2019, Vol. 30 Issue 2, p616-635. 20p.
Databáze: Business Source Ultimate