STRATEGIC PROCESS INNOVATION PRACTICES ON CUSTOMER SATISFACTION AND MARKET SHARE.

Autor: Nkemkiafu, Ayankeng Godlove1, Asah, Nchitu Polycarpe2, Felix, Nkiendem3, sylvie, Fokeng3
Zdroj: Journal of Marketing Development & Competitiveness. 2019, Vol. 13 Issue 2, p49-61. 13p.
Databáze: Business Source Ultimate