Consumers' electronic word-of-mouth behavioral intentions on Facebook: Does message type have an effect?
| Autor: | Mao, Zhenxing (Eddie)1 (AUTHOR), Huang, Yung-Kuei2 (AUTHOR) huangyk@niu.edu.tw, Kwok, Linchi1 (AUTHOR) |
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| Zdroj: | Tourism & Hospitality Research. Jul2019, Vol. 19 Issue 3, p296-307. 12p. |
| Databáze: | Business Source Ultimate |
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