What to communicate: selecting the information content to increase the demand for food products.
Autor: | Garrido-Castro, Elisa1 egcastro@ujaen.es, Torres-Ruiz, Francisco José2 |
---|---|
Zdroj: | International Food & Agribusiness Management Review. 2019, Vol. 22 Issue 4, p465-481. 17p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |