The Impact of a Complement-Based Assortment Organization on Purchases.

Autor: Sarantopoulos, Panagiotis (AUTHOR) p.sarantopoulos@manchester.ac.uk, Theotokis, Aristeidis (AUTHOR), Pramatari, Katerina (AUTHOR), Roggeveen, Anne L. (AUTHOR)
Zdroj: Journal of Marketing Research (JMR). Jun2019, Vol. 56 Issue 3, p459-478. 20p. 4 Diagrams, 3 Charts, 3 Graphs.
Databáze: Business Source Ultimate
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