The effect of promotional interest rates on customer borrowing and payment behavior in the credit card industry.

Autor: Murthi, B. P. S.1 murthi@utdallas.edu, Girju, Marina2 mgirju@depaul.edu, Steffes, Erin3 esteffes@towson.edu
Zdroj: Journal of Financial Services Marketing. Jun2019, Vol. 24 Issue 1/2, p11-20. 10p.
Databáze: Business Source Ultimate
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