Positive versus Negative Messaging In Discouraging Drunken Driving: Matching Behavior Consequences With Target Groups.
| Autor: | LEFA TENG1 lefateng@jiangnan.edu, GUANGZHI ZHAO2 gzhao@loyola.edu, YUANYUAN WU1 wuyy@jiangnan.edu.cn, HONGYU FU1 hongyufu@vip.jiangnan.edu.cn, JIAJING WANG1 wangjiajing@vip.jiangnan.edu.cn |
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| Zdroj: | Journal of Advertising Research. Jun2019, Vol. 59 Issue 2, p185-195. 11p. |
| Databáze: | Business Source Ultimate |
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