BETWEEN SOCIAL WELFARE AND PUBLIC POWER: AN ANALYSIS OF SOCIAL MARKETING STRATEGIES FOR BLOOD DONATION.
| Autor: | Pereira, Jefferson Rodrigues1 jeffersonrodrigues@live.com, e Sousa, Caissa Veloso2 caissaveloso@yahoo.com.br, Shigaki, Helena Belintani1 belintanihs@gmail.com, Lara, José Edson3 jedson.lara@hotmail.com |
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| Zdroj: | REMark: Revista Brasileira de Marketing. Jan-Mar2019, Vol. 18 Issue 1, p72-85. 14p. |
| Databáze: | Business Source Ultimate |
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