THE INFLUENCE OF MARKET ORIENTATION ON EXPLORATION AND EXPLOITATION INNOVATION STRATEGIES ANS ORGANIZATIONAL PERFORMANCE.
| Autor: | Kava, Luana1 contato@luanakava.com, Didonet, Simone Regina1 simonedidonet@ufpr.br |
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| Zdroj: | REMark: Revista Brasileira de Marketing. Jan-Mar2019, Vol. 18 Issue 1, p1-16. 16p. |
| Databáze: | Business Source Ultimate |
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