Modeling Consumer Footprints on Search Engines: An Interplay with Social Media.

Autor: Ghose, Anindya1 aghose@stern.nyu.edu, Ipeirotis, Panagiotis G.1 panos@stern.nyu.edu, Li, Beibei2 beibeili@andrew.cmu.edu
Zdroj: Management Science. Mar2019, Vol. 65 Issue 3, p1363-1385. 23p.
Databáze: Business Source Ultimate