National Cultures, Values and Lifestyles Influencing Consumers' Perception towards Sexual Imagery in Alcohol Advertising: An Exploratory Study in the UK, Germany and Italy.
| Autor: | Lass, Paushali1 paushali.lass@strath.ac.uk, Hart, Susan2 |
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| Zdroj: | Journal of Marketing Management. Jul2004, Vol. 20 Issue 5-6, p607-623. 17p. 1 Chart. |
| Databáze: | Business Source Ultimate |
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