Assessing Marketing Performance: Reasons for Metrics Selection.
| Autor: | Ambler, Tim1 tambler@london.edu, Kokkinaki, Flora2, Puntoni, Stefano1 |
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| Zdroj: | Journal of Marketing Management. Apr2004, Vol. 20 Issue 3-4, p475-498. 24p. 1 Diagram, 10 Charts. |
| Databáze: | Business Source Ultimate |
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