What Components Should Be Included in Advertising Literacy Education? Effect of Component Types and the Moderating Role of Age.

Autor: Hwang, Yoori1, Yum, Jung-Yoon2, Jeong, Se-Hoon2 sjeong@korea.ac.kr
Zdroj: Journal of Advertising. Oct-Dec2018, Vol. 47 Issue 4, p347-361. 15p. 4 Charts, 1 Graph.
Databáze: Business Source Ultimate
Externí odkaz:
Nepřihlášeným uživatelům se plný text nezobrazuje