Exploring the Old School Concept: Adding Definition to a "New" Market Segmentation Dimension.

Autor:	Aiken, Damon1, Sukhdial, Ajay2
Zdroj:	Sport Marketing Quarterly. 2004, Vol. 13 Issue 2, p73-81. 9p. 3 Charts.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu