Service with Emoticons: How Customers Interpret Employee Use of Emoticons in Online Service Encounters.

Autor: Li, Xueni (Shirley)1 (AUTHOR), Chan, Kimmy Wa1 (AUTHOR), Kim, Sara2 (AUTHOR) sarakim@hku.hk
Zdroj: Journal of Consumer Research. Feb2019, Vol. 45 Issue 5, p973-987. 15p. 1 Diagram, 4 Graphs.
Databáze: Business Source Ultimate
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