Smart City: Studying Smartphone Application Functions with City Marketing Goals Based on Consumer Behavior of Generation Z in Hungary.

Autor: Iványi, Tamás1 ivanyi@mvt.bme.hu, Bíró-Szigeti, Szilvia1
Zdroj: Periodica Polytechnica: Social & Management Sciences. 2019, Vol. 27 Issue 1, p48-58. 11p.
Databáze: Business Source Ultimate