Smart City: Studying Smartphone Application Functions with City Marketing Goals Based on Consumer Behavior of Generation Z in Hungary.
Autor: | Iványi, Tamás1 ivanyi@mvt.bme.hu, Bíró-Szigeti, Szilvia1 |
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Zdroj: | Periodica Polytechnica: Social & Management Sciences. 2019, Vol. 27 Issue 1, p48-58. 11p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |