Measuring the Brand Equity of NGO'S in Case of MAHAK (the organization to support children suffering from cancer).
| Autor: | Ahmadian, Arasb1 a.ahmadian@aftermail.ir, Ansari, Manouchehr2 m.ansari@aftermail.ir, Bertrand, Frederic3 f.bertrand@aftermail.ir |
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| Zdroj: | Revista Gestão & Tecnologia. jan-mar2019, Vol. 19 Issue 1, p25-43. 19p. |
| Databáze: | Business Source Ultimate |
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