THE MVP OF SUPER BOWL AD SALES: CBS president and chief advertising revenue officer Jo Ann Ross has overseen six Big Games, and has the dramatic stories to prove it.

Autor: LYNCH, JASON
Zdroj: Adweek. 1/28/2019, Vol. 60 Issue 3, p18-21. 4p. 5 Color Photographs.
Databáze: Business Source Ultimate
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