Comparing the Impact of Brand Value on Corporate Profit in B2B and B2C Businesses: A Case Study.
| Autor: | Honarmandi, Zahra1 honarmandi.zahra@wtiau.ac.ir, Sepasi, Sahar2, Azar, Adel2 |
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| Zdroj: | Iranian Journal of Management Studies. Winter2019, Vol. 12 Issue 1, p121-147. 27p. |
| Databáze: | Business Source Ultimate |
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