A Cross-Lagged Analysis of the Reciprocal Effects of Perceived Value and Retail Brand Equity.
| Autor: | Weindel, Julia1 julia.weindel@gmail.com, Swoboda, Bernhard2 b.swoboda@unitrier.de |
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| Zdroj: | Marketing ZFP - Journal of Research & Management. Apr2016, Vol. 38 Issue 2, p92-104. 13p. |
| Databáze: | Business Source Ultimate |
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