Measuring Marketing Success: Estimating the Effect of Social Media and TV Advertising on Brand Attention.

Autor:	Guhl, Daniel1 daniel.guhl@huberlin.de, von Mohrenfels, Hannah Winkler2 Hwvm@wiwi.unifrankfurt.de, Abshagen, Jannina3 jannina.abshagen@gmail.com, Klapper, Daniel4 daniel.klapper@huberlin.de
Zdroj:	Marketing ZFP - Journal of Research & Management. Jan2016, Vol. 38 Issue 1, p44-54. 11p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu