Effects of channel members' customer-centric structures on supplier performance.

Autor: Crecelius, Andrew T.1 crecelius@uab.edu, Lawrence, Justin M.2 lawrence@broad.msu.edu, Lee, Ju-Yeon3 leejy@iastate.edu, Lam, Son K.4 sonlam@uga.edu, Scheer, Lisa K.5 scheer@missouri.edu
Zdroj: Journal of the Academy of Marketing Science. Jan2019, Vol. 47 Issue 1, p56-75. 20p.
Databáze: Business Source Ultimate
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