Guiding Principles Model: A Call to Integrate the 4 P's into a Strategic Construct.
| Autor: | Heckman, Philip E.1, Vestergaard, Alice Jacobs2, Sole, Kathleen M.3 |
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| Zdroj: | Journal of Marketing Development & Competitiveness. 2018, Vol. 12 Issue 4, p60-68. 9p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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