RELATIONSHIPS AMONG GREEN BRAND, BRAND EQUITY AND FIRM PERFORMANCE: EMPIRICAL EVIDENCE FROM CHINA.

Autor:	Juan Li1, Xixiang Sun2, Gen Li2
Zdroj:	Transformations in Business & Economics. 2018, Vol. 17 Issue 3, p221-236. 16p. 6 Charts.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu