Services Marketing: Service Innovation and the Sharing Economy: Don't Fight the Power: Employing Psychological Ownership to Increase Sharing Service Consumption.

Autor:	Fritze, Martin Paul1 fritze@wiso.uni-koeln.de, Eisingerich, Andreas B.2, Benkenstein, Martin3
Zdroj:	AMA Summer Academic Conference Proceedings. 2018, Vol. 29, pSM-28-SM-29. 2p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu