Services Marketing: Service Failure and Service Recovery: Corporate Good Deed: Should I Forgive Your Service Failure?
| Autor: | Chia Yen Yang1 yang.chia.yen@monash.edu, Kwai Choi Lee, Christina1, Tjiptono, Fandy1, May Yee Loo, Jasmine1 |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2018, Vol. 29, pSM-16-SM-17. 2p. |
| Databáze: | Business Source Ultimate |
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