Services Marketing: Service Providers and the Consumer Purchase Decision Process: How Does It Fit? Exploring the Relationship Between Customer Ratings, Retailers' Return Policy, Pricing Strategies, and Customer Purchase Intentions.
| Autor: | Rokonuzzaman, Md1 rokonuzm@uwec.edu, Mukherjee, Atmadeep2, Iyer, Pramod3, Mukherjee, Amaradri4 |
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| Zdroj: | AMA Summer Academic Conference Proceedings. 2018, Vol. 29, pSM-11-SM-11. 1p. |
| Databáze: | Business Source Ultimate |
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