Understanding the Cord-Cutters: An Adoption/Self-Efficacy Approach.
| Autor: | Massad, Victor J.1 |
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| Zdroj: | JMM: The International Journal on Media Management. Jul-Sep2018, Vol. 20 Issue 3, p216-237. 22p. 1 Diagram, 7 Charts. |
| Databáze: | Business Source Ultimate |
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