MAKING QUANTITATIVE ANALYSIS COUNT IN PRINCIPLES OF MARKETING.
| Autor: | Schee, Brian A. Vander1 bvanders@aurora.edu, Perkins, David1, Birrittella, Tim2 |
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| Zdroj: | Marketing Management Association Annual Conference Proceedings. Fall2017, p116-117. 2p. |
| Databáze: | Business Source Ultimate |
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